Dudley Car Hire Privacy Policy

Data Collection Practices

We gather and manage various types of personal information, including:

2. Usage of Your Data

Your personal information serves these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle your vehicle rental bookings and agreements with care. Our team verifies your identity and checks that you meet our rental criteria. We assist you with the processes for collecting and returning your vehicle. Additionally, we manage payment transactions, including deposits and any applicable charges.
• Customer Engagement and Communication (Legitimate Interest/Contractual Obligations):
  • Delivering booking confirmations and essential rental details. Addressing your questions and offering customer assistance. Informing you of any updates to our services or policies.
• Marketing Consent and Legitimate Interest in Dudley:
  • We will send promotional offers, newsletters, and service updates only if you have given consent or if we have a legitimate interest. You may opt out at any time.
• Service Enhancement for Customer Benefit:
  • Assessing website interactions to refine user experience and functionality. Conducting research to improve our vehicle selection and service offerings.
• Compliance with Legal Standards in Dudley:
  • Adhering to legal, regulatory, and tax obligations. Safeguarding against fraud and maintaining service integrity. Addressing conflicts and upholding our terms and conditions.

Data Sharing Practices

Your Personal Information Sharing

• Dudley Car Hire Service Partners: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. They are contractually required to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection

We adopt suitable technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, secure servers, and routine security assessments. Despite these precautions, no method of internet transmission or electronic storage is entirely secure.

Data Retention Policy

We keep your personal information only for the duration needed to meet the specific purposes for which it was collected, such as compliance with legal, accounting, or reporting obligations. The length of time we retain data varies based on the type of information and the circumstances surrounding its processing.

Your Rights and Choices

Your rights under UK data protection law.

• Access to Your Information: Obtain a copy of your personal information on file.

Contact us below to exercise your rights.

Cookies and Data Tracking

Our website employs cookies and related technologies to improve your browsing experience, analyze traffic patterns, and customize content based on your preferences. You have the option to adjust your cookie settings through your browser at any time.

8. Updates to Policy

We may revise this Privacy Policy from time to time to incorporate changes in our practices or comply with legal obligations. Any updates will be published on this page along with a new "Last Updated" date. We recommend checking this policy regularly to stay informed about our privacy practices.

Contact Dudley Support

For inquiries regarding our Privacy Policy or data practices, contact us: